Served as first Chief Commercial Officer of Live Nation/Ticketmaster, the world’s largest and most prolific company in the global event and ticketing industry with dominant positions in the following industries: sports, music, arts, venues, clubs, and music festivals. Ticketmaster alone boasts over 2,000 global employees and annual revenues of over $2B. .

Chief Officer Commercial & Head of Sports

• Completely revamped the Sales & Revenue Operations function, including new systems and processes to create more efficiency and effectiveness, helping increase Sports Division revenue by over 15%, topping $1B in overall Sports revenues;
• Led the overhaul of all Marketing & Communications functions, implementing a new brand strategy for the company and it’s two major divisions – the TM Marketplace and TM Enterprise – helping company achieve its highest revenue totals in its 41 years in business;
• Re-architected and re-structured the premium services division of the company, uniting five disparate premium service offerings into a singular data, analytics, and media agency – adding over $50mm in new and incremental revenues;
• Revamped the sponsorship activation portfolio of $150mm in spends, increasing the return on investment by over 200% in terms of asset value provided by clientele; and
• Brokered largest corporate partnership deal in Live Nation history – helping the company close a $150mm deal with T-Mobile.

Hired as first-ever Chief Revenue Officer of Guggenheim Media and then the Eldridge Industries – who owned the following properties: Dick Clark Productions ($1B company), Billboard Magazine & Billboard.com, The Hollywood Reporter & THR.com, and the Los Angeles Dodgers baseball club ($5B valuation). .

Executive Vice President & Chief Revenue Officer

• Launched first-of-its kind branded content studio (NXT) that produced nearly $400mm in revenue over four years – overseeing procurement and retention of all partnerships and media sales;
• Led the sale of over $1B in media rights deals with each of the national broadcast networks – ABC, NBC, CBS, and FOX – ultimately managing and leveraging each of those relationships;
• Developed groundbreaking and robust corporate partnership deals with an array of Fortune 500 companies such as American Express, Chevrolet, Chrysler, Citi Group, Coca Cola, Ford, Kia, MasterCard, Samsung, T-Mobile, etc.
• Built and managed an innovative series of strategic third-party distribution partnerships, consisting of companies, including Yahoo, Twitter, Facebook, Instagram, Snapchat, Time Warner Cable, Comcast, Amazon
• Cross-sold an array of partnership and advertising deals for other Guggenheim Media entities, including the Los Angeles Dodgers and Prometheus Global Media.

Served as Chief Operating Officer the NBA’s Charlotte Hornets franchise – a $2B business – managing the business operations of the team and the Time Warner Cable Arena..

Executive Vice President, Business Operations (Chief Operating Officer/Chief Marketing & Sales Officer)

Managed all business operations for team and arena, including all marketing and sales efforts – creating and implementing all business and commercial strategies. Marketing consisted of branding and strategy, advertising and promotions, grassroots marketing, event presentation, public relations and communications, community relations, as well as licensing and merchandising. Sales consisted of ticket sales, service, and operations, sponsorship sales and service, as well as broadcast operations.

• Personally led cultivation and procurement of 20-year, $100M naming rights agreement with Time Warner Cable, managing all contract negotiations – reversing five-year, $20M shortfall
• Personally cultivated and negotiated 10-year, $125M broadcast rights deal with Fox Sports Networks, an unprecedented agreement – reversing five-year, $60M shortfall
• Recognized by NBA for leading entire league in percentage increases in year-to-year new season ticket sales and season ticket retention, at 37% and 33% respectively – driving year-over-year ticketing revenue by nearly 100% in three years.
• More than doubled corporate partnership sales, overseeing procurement and management of nearly $100M in deals, including Lowe’s Home Improvement, Coca Cola, Anheuser-Busch, Kia, Brand Jordan, Presbyterian Hospital, Wachovia, etc.

Served as first-ever Chief Marketing Officer of leading professional sports league with thirty (30) franchises producing gross annual revenues of more than $2B.

Senior Vice President, Marketing & Communications (Chief Marketing Officer)

• Successfully led repositioning of NBA brand by personally re-writing league mission statement and brand strategy, also overseeing integration of new positioning into all league platforms and activities
• Increased effectiveness and efficiencies of Marketing & Communication Division by redesigning infrastructure of the Communications Group and Research Group, while adding new Brand Marketing Strategy Group
• Prepared all executive communications elements – working directly with the Commissioner, Deputy Commissioner and other key NBA executives on messaging and outreach in order to gain media exposure and grow the NBA brand
• Implemented numerous brand management and marketing practices as well as new consumer research models that have since become standard operating procedure at NBA.

Launched first-of-its kind management consulting firm specializing in sports and entertainment marketing and management strategy development, servicing premium A-List clientele on a variety of strategy issues.

Managing Director & Chief Executive Officer