The following matrix outlines the essential areas of expertise of Greg’s advisory practice:

Brand Consulting 

     Business Planning – Brands / Businesses

    • Brand Planning
    • Business Plan Development
    • Business Consulting

     Brand Strategy

    • Definition & Positioning
    • Identity & Standards
    • Brand Activation & Management

     Business Development

    • Sports Property Connectivity
    • Brand Connectivity
    • Publisher Connectivity

Property Consulting 

     Business Planning - Properties

    • Brand Planning
    • Business Plan Development
    • Business Consulting

     Customer Acquisition

    • Data/Analytics
    • Media Strategy/Placement
    • Dynamic Creative

     Revenue Generation

    • Ticketing
    • Sponsorship/Ad Sales
    • Media/Tune-In

Content Development 

     Business Planning - Content

    • Brand Planning
    • Business Plan Development
    • Business Consulting

     Content Slate Development

    • IP Acquisition
    • Content Partnerships
    • Collaboration Agreements

     Project Development

    • Treatment Development
    • Packaging
    • Distribution Sales

The following are areas of significant expertise for Greg Economou and his advisory practice:

Strategic Planning

Financial & P&L Management

Marketing & Branding Strategy

Brand Marketing

Public Relations & Communications

Advertising & Promotions

Digital & Social Media

Content Development & Distribution

Revenue Generation Strategy

Sponsorship Sales & Strategy Development

Media Sales & Strategy

Corporate Consulting

Naming Rights

Ticket Sales & Service

Broadcast & Media Rights

Licensing & Merchandising

Marketing Management