The following matrix outlines the essential areas of expertise of Greg’s advisory practice:
Brand Consulting
Business Planning – Brands / Businesses
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- Brand Planning
- Business Plan Development
- Business Consulting
Brand Strategy
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- Definition & Positioning
- Identity & Standards
- Brand Activation & Management
Business Development
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- Sports Property Connectivity
- Brand Connectivity
- Publisher Connectivity
Property Consulting
Business Planning - Properties
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- Brand Planning
- Business Plan Development
- Business Consulting
Customer Acquisition
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- Data/Analytics
- Media Strategy/Placement
- Dynamic Creative
Revenue Generation
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- Ticketing
- Sponsorship/Ad Sales
- Media/Tune-In
Content Development
Business Planning - Content
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- Brand Planning
- Business Plan Development
- Business Consulting
Content Slate Development
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- IP Acquisition
- Content Partnerships
- Collaboration Agreements
Project Development
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- Treatment Development
- Packaging
- Distribution Sales
The following are areas of significant expertise for Greg Economou and his advisory practice:
Strategic Planning
Financial & P&L Management
Marketing & Branding Strategy
Brand Marketing
Public Relations & Communications
Advertising & Promotions
Digital & Social Media
Content Development & Distribution
Revenue Generation Strategy
Sponsorship Sales & Strategy Development
Media Sales & Strategy
Corporate Consulting
Naming Rights
Ticket Sales & Service
Broadcast & Media Rights
Licensing & Merchandising
Marketing Management