TESTIMONIALS

INDUSTRY LEADERS SHARE THEIR THOUGHTS
  • "Greg almost single-handedly changed the way our entire organization thinks. He shifted our focus from revenue generation and sales to brand management and brand equity building. He also showed us how to develop an integrated marketing platform that matched that vision. His work was a masterpiece in my eyes…it still plays a role in everything related to the Pistons – on the floor and in the marketplace."

    Tom Wilson - President & CEO, Detroit Red Wings / Former CEO, Detroit Pistons

  • "Greg has been a tremendous asset to the NBA for many years – first as a consultant to many of our teams, then as a key executive of the league, as the head of business operations for one of our teams, and now in his role at Ticketmaster. His intelligence, insight, and work ethic are qualities that help him drive results no matter what role he plays."

    David Stern - Former Commissioner, National Basketball Association

  • "I have always been impressed by Greg’s energy and strategic capabilities. His work on behalf of the league –especially in brand positioning and the development of our mission statement –was exceptional and remains a core part of our identity. Greg continues to be a key asset to the NBA and its teams and the sports industry at large."

    Adam Silver - Commissioner, National Basketball Association

  • "Greg has been at the cutting edge of the sports industry for years and has been a valuable resource to me over the past decade, always providing me with great insights, project work, and results. Plus, I really like the way he operates with intelligence, integrity, and always under the radar."

    Dr. Harvey Schiller - Chairman, Global Options / Former CEO, YankeeNets / Former CEO, Turner Sports

  • "Greg proved to be an invaluable resource for DEI. His intelligence, passion and results-oriented approach helped us develop and execute much needed marketing strategies and programs, especially in the wake of Dale’s death. We needed ideas and solutions and he gave us both and more. Simply said, he is one of the best marketing people I have ever encountered in all my years in NASCAR."

    Ty Norris - EVP & GM, Michael Waltrip Racing / Former EVP & General Manager, Dale Earnhardt, Inc.

  • "In my experience, I have found Greg Economou to be the best sports-oriented brand strategist in the world –period. His work on behalf of the Atlanta Spirit was insightful, compelling, and applicable to every important facet of our business."

    Bernie Mullin - Managing Director & CEO, The Aspire Group / Former President & CEO, Atlanta Spirit