“Greg almost single-handedly changed the way our entire organization thinks. He shifted our focus from revenue generation and sales to brand management and brand equity building. He also showed us how to develop an integrated marketing platform that matched that vision. His work was a masterpiece in my eyes…it still plays a role in everything related to the Pistons – on the floor and in the marketplace.”

Tom Wilson – President & CEO, Detroit Red Wings / Former CEO, Detroit Pistons